Insights

Insights

Although the UK enjoyed an impromptu snow orientated national holiday last week (tip of the cap to all you Working-From-Homers and Skiing-To-Workers) our colleagues on the Emerald Isle have their own (real) national holiday coming up…

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Whether it’s your own, your children’s, or someone else’s, every Mother deserves a big thank you. With Mother’s Day on 11th March, make sure your hotel gives people the chance to say a big thank you to the original special lady in their life…

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We’re (finally) into February, which means the most romantic day of the year is very close. No, not Pancake Day, Valentines Day! A day for couples to celebrate each other, their relationship, and most importantly, the great hotel industry. Here’s how to ensure you’re not the Heartbreak Hotel this Valentines Day.

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We’re in the year 2018. A year that 20th Century writers dreamed of. They envisioned flying cars, sentient robots and an array of funky outfits. What we have instead are an array fuel efficient cars, mobile phones with features straight out of a Star Trek episode and, well, an array of funky outfits. But what does 2018 mean for the Hotel Industry?

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Village Hotels, a modern brand with strong leisure and recreation appeal, approached For-Sight Guest CRM seeking guidance in the replacement of their previous system. Village desired an effective Customer Relationship Management (CRM) system equipped with an email-deployment function for their central team and 29 hotel sites across the United Kingdom. With a total overhaul of all technological structure from the Property Management System (PMS) up, Village have streamlined and simplified their data management and guest communication channels with the help of For-Sight Guest CRM. The success of this overhaul is visible through the continuously improved results in ROI and increased guest retention, as well as improved engagement rates in guest communications.

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Although Thanksgiving isn’t necessarily celebrated this side of the pond, we’ve certainly adopted it’s consumer counterpart, Black Friday. Being the day after the penultimate American holiday, it usually denotes the first day of Christmas shopping. This is no more apparent in the hotel industry…

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Segmentation of your audience can be a spooky prospect. Though you should imagine segmentation as scary a prospect as Slimer, while the real Gozer in your email marketing strategy is the potential saturation of your audience…

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Good news! We’re Oracle Gold Partners! Through our integration with OPERA PMS we are working towards making the entire guest data experience easier and more effective…

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We know we probably look a little bit different since last time you visited. Actually, a lot. That’s because we have launched our new website and we couldn’t be happier! For all our For-Sight customers, we hope you love it. For our new visitors, welcome…

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