In a time when every guest and every penny matters more than it ever has for hoteliers, GuestRevu and For-Sight understand the need to make the most of and nurture both. The two companies have created a new integration that brings two essential parts of a hotel’s tech stack – customer relationship management tools, and guest feedback and reputation management tools – together in a way that is simple for the hotelier to use, but immensely powerful in their combined potential for implementing marketing and guest loyalty strategies.

Serious hoteliers frequently invest heavily in guest communication and guest feedback, as both are critical to ensuring a great guest experience and optimising return on investment throughout all aspects of hospitality. However, the technologies that facilitate these two elements of hotel-keeping have, until now, been largely kept separate.   

 

“There’s never been a more important time to come to market than right now in terms of guest communications.”

-Allan Nelson, For-Sight CEO

 

“The exciting thing for me in the market is that these two types of solutions are very much defined parts of the hotel technology stack, but actually bringing them together like this is not something we’ve seen in the market that much, and I think we’re very excited by the opportunities this provides,” says For-Sight CEO, Allan Nelson. “I think there’s never been a more important time to come to market than right now in terms of guest communications, because it’s absolutely critical.”

Being able to inform guest communication strategy and automation with guest feedback data allows hoteliers to tailor communications to exactly that subset of guests that is most likely to provide optimal ROI in special offers or hyper-targeted advertising.

“I think marrying up guest sentiment with marketing campaigns allows you to become incredibly powerful and targeted in terms of how you approach different segments of guests,” says Chris Alexandre, founder and CEO of GuestRevu. “If you can use the data that is being collected and influence the processing and the campaigns in order to achieve a higher ROI and more success, then it’s an integration that’s incredibly valuable.”

 

“Data only reaches its true potential if it provides one point of truth”

-David Scott, The Hotel Folk

 

“Data only reaches its true potential if it provides one point of truth,” agrees David Scott, Chief Executive Officer at The Hotel Folk and one of the users on the integration scheme. “Therefore, the integration of our first party data through For-sight and GuestRevu was a big step in bringing two important data sources together.”

Imagine, for example, being able to identify a specific cohort of patrons who are most likely to contribute ancillary revenue, and targeting them with a special offer of discounted accommodation in leaner months. In this scenario, you could isolate guests who have stayed with you as a couple, live within driving distance, rated your restaurant highly, and have also purchased add ons such as spa treatments, and targeting these guests with a ‘couples weekend away’ special offer. 

This is exactly the sort of use case GuestRevu and For-Sight envisioned when implementing their integration. “I think we’ve both looked at it from the point of view of ‘what do the hotels ultimately want’. The hotels want to keep bringing their guests back, and they want them to tell their friends about what a great experience they’ve had,” explains Allan “So we want to deliver that great experience to them, that first-class experience, and that needs to be reflected in the communications.”

The integration allows data collected via GuestRevu’s award-winning guest feedback system to be automatically fed into For-Sight’s powerful CRM tools, with little to no manual input required from hotel staff. Guest profiles within For-Sight are enriched with data collected via GuestRevu’s customisable feedback surveys, along with a multitude of additional data points collected from other components of the hotel’s tech stack, allowing the hotel to slice and dice their data to identify specific subsets of guests. 

The For-Sight system can then be used to send these guests highly personalised and targeted communications. It can do this both on a manual basis via batch email sends, and the system can also facilitate high degrees of automation when it comes to communications throughout the entire guest journey. 

Through the integration, GuestRevu’s additional features such as pre and in-stay surveys can also be used in these communications, giving hoteliers the opportunity to create a highly personalised and targeted guest-centric experience for their patrons throughout the guest journey, from booking confirmation and pre-stay, to on-site, to post-stay, guest retention and beyond.

Already a For-Sight client? Click here to add GuestRevu

New to both? Enquire about the For-Sight and GuestRevu combo here

 

About GuestRevu
GuestRevu helps hospitality professionals to listen to, learn from and earn from their guests by enabling them to leverage the power of their guest data to build lasting loyalty and drive revenue. GuestRevu’s mission is to give hospitality professionals award-winning tools that they can use every day to develop a guest-centric culture, optimise their guest experience, the running of their business and, ultimately, to drive revenue using online surveys and reputation management. GuestRevu offers local support in South Africa and the UK, and is a TripAdvisor Platinum Review Collection Partner.

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey. For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement. For-Sight is headquartered in Edinburgh, UK.

 

For-Sight (a subsidiary of Forth Communication Limited) is pleased to announce that the For-Sight Guest CRM integration to hotel Property Management Systems (PMS) is now available through Impala’s universal API.

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow hotels to deliver an enhanced, personalised guest experience.

“We’re very excited to be connected to hotel data using Impala. We’re always delighted to work with companies who share our vision of giving hoteliers easy access to the best tools and to their data.” said For-Sight CEO & Co-founder, Allan Nelson. “I’m delighted that we’ll be working with Impala as they push forward with bringing new tools and services into the hands of hoteliers, quickly and easily.”

Charlie Cowley, Cofounder & CCO of Impala said, “We’re delighted that For-Sight is now connected to hotel data using our universal API. Properties will now be able to connect For-Sight’s Guest CRM to their PMS using Impala, facilitate more effective guest relationships through tailored and personalised content, and maintain the highest standards in data security and compliance.”

About Impala

Impala allows hardware and software products to connect to hotel data in minutes. Using a universal and well-documented JSON API, hotel data that was previously difficult to obtain through a long and expensive process can now be accessed quickly and securely. With hotels on six continents and more than 500 products already using Impala, their mission is to make it incredibly easy for great entrepreneurs and developers to build travel applications.

For-Sight Guest CRM (a subsidiary of Forth Communication Limited) has partnered with Hotel Perfect to offer integration between their Property Management System (PMS) and For-Sight Guest CRM platform.

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow hotels using Hotel Perfect’s PMS to deliver an enhanced, personalised guest experience.

“We’re excited to announce this integration with Hotel Perfect. Hotel Perfect’s desire to innovate and push forward demonstrates their commitment to the future of the industry and success of their customers, goals we both share.” said For-Sight CEO & Co-founder, Allan Nelson. “It’s a privilege to be working with Hotel Perfect on this journey.”

Andrew Risely, Managing Director of Hotel Perfect said “Partnering with For-Sight Guest CRM will allow our customers to take their guest communications to the next level. Working with For-Sight we are delighted to be able to facilitate more effective guest relationships, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

About Hotel Perfect

Hotel Perfect is a leading provider of hotel and hospitality management software throughout the UK. Hotel Perfect are the preferred choice for hundreds of hotels throughout the UK ranging geographically from the Isles of Scilly to the Highlands of Scotland.

Media Contact

Allan Nelson
CEO & Co-founder – For-Sight
Allan.nelson@for-sight.co.uk

 

For-Sight Guest CRM partners with SiteMinder to bring enhanced guest experience through SiteMinder Exchange.

Edinburgh, UK – March 2019

For-Sight Guest CRM has partnered with SiteMinder to bring best in class digital guest experience management to hotel property management systems (PMS) integrated with SiteMinder Exchange, a connectivity solution launched in the summer of 2018 for creators of PMS and hotel applications everywhere.

For-Sight Guest CRM, developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

For-Sight Guest CRM allows hotels to deliver an enhanced guest experience, by combining analytics with rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities while in-stay and at scale.

For-Sight CEO & Co-founder Allan Nelson said, “We’re delighted to be working with SiteMinder. Our partnership with SiteMinder, and integration with SiteMinder Exchange allows us to reach thousands of more hotels to help them enhance their guest experience, increase direct bookings and loyalty to drive additional revenue.”

 

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

 

For-Sight Guest CRM has partnered with Criton, the UK’s first intuitive app builder for the hospitality industry, to offer both integration and bespoke apps to the sector as a reseller.

For-Sight Guest CRM, developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

For-Sight’s partnership with Criton will allow hotels to deliver an enhanced guest experience, by combining analytics with rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities while in-stay.

Criton’s platform allows hospitality business to digitise their guest information and wrap all guest-facing technology into their own branded portal that guests can download on their own phone. Criton aims to make big chain technology accessible to independent operators and the partnership represents another step towards achieving the company’s main goal.

Julie Grieve, Founder & CEO of Criton, said: “We’re delighted to be working with For-Sight. At a time when hoteliers focus their attention to personalisation and upselling tools, our partnership with For-Sight will provide hoteliers with the opportunity to understand guests’ behaviour and deliver an enhanced and personalised experience. We believe that this functionality will empower hospitality professionals by embracing new technology to drive business success.”

Allan Nelson, CEO & Co-founder of For-Sight, said: “We’re extremely proud to be able to offer Criton’s solution to our clients. From being able to work with our partner hotels to get real insight out of their guest’s behavioural data, to delivering bespoke integrated apps this technology represents an exciting step forward for not just For-Sight but the sector at large.”

About Criton

Founded in 2016, Criton was developed by Information Apps for the hospitality sector.  Julie Grieve, Founder and CEO secured £5m investment in November 2017. With offices in Edinburgh and London, the company now employs 35 full-time staff. In the last year, Criton launched progressive web app, multiple properties functionality and Pip, a ‘local travel hero’ for self-catering apartments. Criton partnered with Loop Messenger suite, Kumulos location-based push notifications, 4SUITES digital key and GuestRevu.

Awards:

  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

Find out more at www.criton.com

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

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ABOUT

Within their many offerings, Oracle Hospitality’s OPERA is a leading global provider of Property Management System (PMS) solutions to the hotel industry, allowing hotels to manage their guests across single or multiple properties.

 

HOW WE WORK

For many years For-Sight Guest CRM has integrated with Oracle’s OPERA PMS and we are now Oracle Gold-level Partners.

For-Sight bridges the gap between a guest’s details entering your hotel PMS, and their ensured second stay down the line through direct retention.

Currently, over half of our For-Sight users run OPERA PMS and have sent a combined 100,000,000+ emails this year.

 

HOW WE HELP YOU

With For-Sight ready to move your guest out of your PMS and into our CRM, we give you the freedom to up-sell and cross-sell your services, gather post-stay feedback, and entice them to come back for another stay.

©Forth Communication Ltd 2020. Incorporated in Scotland (SC114093).
Registered office at 45 Hanover Street, Edinburgh, Scotland. EH2 2PJ

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