We would like to reassure all clients and partners of For-Sight that with the appearance of the novel coronavirus (COVID-19) and following the guidelines issued by public health officials, we are fully prepared and able to continue to provide our full service.

All For-Sight colleagues are able to work remotely with a secure infrastructure and contingency plans in place, across both our Edinburgh Head Office and our Bangor NI site.

We will continue to operate as normal throughout this period.

You will not experience any disruption to the For-Sight application, or the level of support from our Client Services team during this challenging time.

Our partners at dotdigital have also provided similar reassurances, which you can find here.

We are committed to helping hoteliers through these unsettled times and will continue to run support webinars to help with guest engagement as well as continue our work with industry partners.

If we can help in any way please reach out to your Account Manager or email support@for-sight.co.uk


In the true spirit of hospitality, the show must go on with an industry first Virtual Stand!

With just one day to go For-Sight are delighted to reveal a sneak preview of their virtual stand – an alternative solution from Guestline and partners for hoteliers that were going to visit ITB and who want to know more about innovative hospitality technology.

Visitors can visit the virtual stand, powered by UgoVirtual, between Wednesday 4th March – Friday 6th March to do everything they would normally do face-to-face – download a brochure, ask any questions, meet the team and join one of the many webinars. For-Sight will be joining not only Guestline but also partners RoomPriceGenie.

Click here between 10am CET on Wednesday 4th March and 3pm CET on Friday 6th March 2020. There will be someone available at all times just as if you were at ITB itself.

James Cannon, Global Sales & Marketing Director for Guestline added, ‘Whilst we’re all about personalised solutions and meeting hoteliers and partners face to face, in light of ITB being cancelled, we believe this is the next best thing!

Guests to our virtual stand will still be able to chat to a member of our team and get all the information they need. And as we are all about saving hotelier’s time, they won’t even need to leave their hotel now! They can take time out from their busy schedules and click in from the comfort of their hotel… No achy feet, hand sanitiser or awkward non hand shakes here, just log in at your own leisure and talk to one of the team, totally risk free!

Plus the Wi-Fi will probably be faster and you won’t have to pay the earth for a coffee! Along with our partners, we look forward to greeting our guests across the three days.’

The innovative virtual stand is being powered by UgoVirtual, a comprehensive digital platform created for the global hospitality sector that virtualizes industry tradeshows.

“With the unfortunate cancellation of key hospitality industry events, including ITB, the need for virtual meeting solutions has been greatly accelerated, and UgoVirtual is proud to partner with Guestline to power their first European virtual ITB event,” said Diane Estner, Board member and strategic advisor for UgoVirtual.

Hoteliers will be able to join one of the many webinars that have been scheduled to run – Guestline will be showcasing how hoteliers can save time, RoomPriceGenie will be talking about relaxed revenue management, For-Sight will be discussing hotel focussed CRM systems and IDeaS will be talking about total profit optimisation.

“The determination to ensure that the show goes on shown by Guestline and our partners has been fantastic to see.’ Said Allan Nelson, CEO & Co-founder of For-Sight. ‘We’re delighted to be involved, and UgoVirtual’s innovative solution will help make sure our industry remains connected despite the unfortunate cancelation of ITB.”

Plus Guestline will have their Wheel of Time up and running, where guests can win an Apple iWatch, or one of the many spot prizes.

Guestline and partners look forward to welcoming you onto the virtual stand here!





An evolution in Hotel Marketing & CRM solutions

We are delighted to announce the launch of For-Sight Guest Engagement, an evolution in Hotel Marketing & CRM solutions, and the successor to For-Sight Guest CRM.

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

With the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging enhancing their experience and driving upsell opportunities.

For-Sight Guest Engagement will allow hoteliers to;

  • Gain a better understanding of your guest and why they would return to their hotel
  • Find new ways to increase revenue per guest
  • Improve transparency through data analytics for all marketing activity
  • Experience an enhanced user experience to enable smarter segmentation of their data
  • Increase their marketing ROI
  • Reduce reliance on OTA referrals and save on commission charges
  • Drive business wide efficiencies through integrated in-depth business intelligence reporting

“For-Sight Guest Engagement represents the next step in allowing hoteliers to achieve true personalisation with their marketing efforts, building off the success of its predecessor For-Sight Guest CRM.” said Allan Nelson, our CEO & Co-founder, commenting on the launch.

“Guests are bombarded with digital content every day and the only way to make sure your offer reaches them is to make it speak specifically to them and their unique circumstances.

“Our hotel partners have seen ROI spike when using our solutions to provide an enhanced, personalised, guest experience with some hotels getting returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings while other hotel partners have seen month on month increases of 52% in direct bookings.

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

“Working with our hotel partners we have created an enhanced platform that is not only easy to use but delivers real results, visualises those results allowing, and empowers hoteliers to deliver on the potential of their business.

For-Sight will be exhibiting at the Independent Hotel Show 15-16 October 2019 at the Olympia London.

Hoteliers will be able to get a hands-on preview of For-Sight Guest Engagement on Stand N40 or can register for a demo here.


February 2019

Galgorm Spa & Golf Resort has partnered with For-Sight Guest CRM (a subsidiary of Forth Communication Limited) as part of their marketing and communication strategy.

Multiple award winning luxury resort Galgorm Spa & Golf Resort, Global Luxury Spa Hotel of the Year 2018, is committed to its vision to be the preferred Resort destination on the island of Ireland. Adopting For-Sight Guest CRM forms part of the resorts 2019 strategy to achieve its mission that every guest leaves the resort with an enriched experience and a desire to return by enhancing its guest communications.

Victoria Brown, Marketing Manager at Galgorm Spa & Golf Resort said “By partnering with For-Sight Guest CRM we are taking our guest communications to the next level as part of our Galgorm 2019 strategy. Working with For-Sight we will be able to have more effective relationships with our guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow Galgorm Spa & Golf Resort to build upon guest loyalty and increase revenue return.

“We’re thrilled to be working with Galgorm Spa & Golf Resort. Galgorm’s desire to embrace and push forward with new technologies demonstrates their commitment to delivering on their vision and their desire to stay ahead of the curve.” said For-Sight CEO & Co-founder, Allan Nelson.

“It is a privilege to work with such a forward thinking and innovative resort with a fantastic team committed to delighting every guest, every time, which has led to their fantastic reputation throughout Ireland and the UK. We’re excited to be a part of their journey.”

Over the last year, Galgorm has received a number of high-profile global awards including:

  • Resort Spa of the Year for Western Europe and Scandinavia at the World Spa and Wellness Awards (Feb 2018)
  • Host Venue for the 2018 World Luxury Spa & Restaurant Awards (July 2018). The first time the event has been held in the UK or Ireland.
  • Best Luxury Hotel Restaurant (Northern Europe) for the River Room and Best Luxury Countryside Spa (UK)

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight


Tel: 0131 467 4467

Great National Hotels have partnered with Forth Communication Limited to offer Forth’s state of the art For-Sight Guest CRM as part of their portfolio.

Great National is the UK and Ireland’s largest independent hotel management and marketing services provider. They offer a full portfolio from end-to-end Property Management Solutions to a proven range of Marketing Services for independent hotels throughout the UK and Ireland including Channel Distribution, Brand Affiliation, Digital Marketing, Reservations outsourcing and Revenue Optimisation.

Shona Cleary, Head of Digital & Data at Great National Hotels said “By partnering with For-Sight Guest CRM we are able to offer our hotels the ability to take their guest communications to the next level by leveraging the power of their data. For-Sight will allow our hotels to drive direct relationships with their guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited Forth Communication Ltd, For-Sight Guest CRM delivers a data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow the Great National Hotel group to build upon guest loyalty and increase revenue return.

“We’re delighted to be partnering with Great National Hotels to offer For-Sight to their hotels. It is a privilege to work with such a forward thinking and innovative group with a great reputation for delivering results throughout the UK and Ireland,” said Allan Nelson, Director of For-Sight. “Great National Hotels desire to embrace and push forward with new technologies demonstrates their commitment to the growth of their hotels and desire to stay ahead of the curve.”

Media Contact

Allan Nelson

Director – For-Sight


Tel: 0131 625 8385

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Edinburgh, (December 15th, 2017) – For-Sight & Village Hotels announce the
success of their CRM implementation helping to aid guest communications.
Village Hotels, a modern brand with strong leisure and recreation appeal,
approached For-Sight Guest CRM seeking guidance in the replacement of their
previous system. Village desired an effective Customer Relationship
Management (CRM) system equipped with an email-deployment function for
their central team and 29 hotel sites across the United Kingdom.
With a total overhaul of all technological structure from the Property
Management System (PMS) up, Village have streamlined and simplified their
data management and guest communication channels with the help of For-Sight
Guest CRM. The success of this overhaul is visible through the continuously
improved results in ROI and increased guest retention, as well as improved
engagement rates in guest communications.
This has been achieved through the cleansing of Village Hotels’ existing
guest data and the application of open API frameworks gathering multiple
sources of data into one platform, creating a single customer view.
At the point of For-Sight acquiring Village’s large pool of guest data, the
percentage of engaged email addresses sat at 8.3%. After the first 6 months
of For-Sight’s intervention, this figure leapt to 36.7%. Not only this, but
the January sales trebled targets and gained a Return on Investment ratio of
23:1. This has also lead to an increase of 100% in email generated revenue
in the first 12 months of use, all from data primarily considered as lapsed.
“Through the efforts of For-Sight Guest CRM and that of their partners,
data driven communications have gone from playing a bit part in Village’s
marketing plans to being a major revenue stream and critical part of the
guest retention strategy going forward” said Village Commercial Director
Rob Paterson.
For-Sight continues to work with Village on their guest communications with
increasingly comprehensive strategies, ensuring every element of Village
guest communication is covered with as much automation as possible, and
with every singular guest journey as bespoke to their needs as possible.
Grant Stewart
Forth Communication Ltd
Tel: 0131 467 4467
Email: grant.stewart@forth.co.uk

©Forth Communication Ltd 2020. Incorporated in Scotland (SC114093).
Registered office at 45 Hanover Street, Edinburgh, Scotland. EH2 2PJ

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