In light of changing public health guidelines across the globe in response to the continuing spread of COVID-19, we would like to reassure all clients and partners of For-Sight that our operations continue to remain unaffected. 

All For-Sight colleagues, across both our Edinburgh Head Office and Bangor NI site, have been working remotely since March 2020 with a secure infrastructure in place. 

You will not experience any disruption to any part of the For-Sight service, or the level of support, from our Client Services team despite any local restrictions 

We know this is an extremely difficult time for the hospitality industry, and wremain committed to helping youOur managed service team are available to help, and can provide cover as needed, or additional support for unexpected communications to guests. 

If we can be of any assistance to you or your team, please reach out to your Account Manager or email  

With best wishes,

Allan Nelson 

CEO & Co-founder 


Press Release: Wednesday 7 October 2020

Hospitality technology specialist For-Sight has launched a £1.5 million project to develop the next generation of its proprietary data management and marketing platform.

A division of Edinburgh-headquartered integrated marketing agency Forth Communication, For-Sight is already the UK’s largest home-grown supplier of guest engagement technology, providing solutions to clients across the UK and Ireland, as well as Europe, Australia and New Zealand.

The project will see For-Sight migrate its existing platform to a new, cloud-based system, facilitating easier development and implementation of new modules and functionality, including third-party integrations with other existing hotel management systems, data sources and communications providers.

The project will also see For-Sight introduce data science to its solutions, allowing the use of artificial intelligence and predictive algorithms for the first time in a product of this kind. Front-end design improvements, upgraded data analytics and refined reporting will further enhance the user experience.

For-Sight believes the project will ultimately help the hospitality industry create more bespoke guest experiences, helping the business capture an even greater share of its domestic and international markets.

For-Sight CEO and co-founder, Allan Nelson, said: “With the impact of the coronavirus pandemic having a serious effect on the hospitality and tourism sector, hospitality businesses are needing to find new and innovative ways to engage and build relationships with their guests.

“This project will allow For-Sight to help hospitality businesses build back sustainable revenue through use of modern technology and automation, but also help them to deliver a more personalised and rewarding experience for their guests.

“Through this project and our team-based focus on delivering a great user experience, we aim to deliver the functionality hospitality businesses need to deliver exceptional service and revenue growth in a challenging environment. This investment in both back-end functionality and efficiency and front-end tools and innovation provides us with a foundation to scale up the business and deliver on our primary objective of helping as many hospitality businesses as possible.”

For-Sight has secured almost £750,000 of research and development (R&D) funding from economic development agency Scottish Enterprise in support of the project.

Scottish Enterprise managing director of business advice and services, Jane Martin, said: “The hospitality industry has been knocked sideways by the coronavirus pandemic, so it’s hugely encouraging to see a business based in Scotland investing in a product that can aid its recovery.

“Now, perhaps more than ever, guests are expecting exceptional levels of customer service. Fortunately, For-Sight’s data-driven technology is focused on that aim and has the potential to help hospitality businesses create increasingly personalised experiences that could boost bookings and repeat custom.”

The project is expected to create 16 new jobs. For-Sight currently employs 13 people in Scotland, with Forth Communication employing a further 15.



Notes to editors

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey.

For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement.

For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.


About Scottish Enterprise

Scottish Enterprise is Scotland’s national economic development agency. We’re committed to growing the Scottish economy for the benefit of all, helping create more quality jobs and a brighter future for every region.

Follow us on Twitter and LinkedIn.


Contact for further information:

Jamie McBride
Senior Marketing Manager


We’re thrilled to welcome leading serviced accommodation provider Urban Rest as a For-Sight client.

Operating properties of every size, from studios to over four bedrooms, Urban Rest focus on design, quality and flexibility to deliver superior serviced accommodation across Australia and New Zealand.

“As we continue our expansion in the Asia Pacific region, I am delighted to welcome Urban Rest as a For-Sight client!

We’re really looking forward to helping our new friends in Australia and New Zealand drive their guest engagement and marketing strategy forward.”

– Allan Nelson, CEO For-Sight

“After reviewing a number of off the shelf hotel CRM’s on the market, we chose to go with For-Sight due to their willingness to work with us to achieve our business objectives.

With For-Sight we were able to create triggered transactional emails that source content from our property content database, something no other system we reviewed could do.“

– Izabela Szumierz, GM Urban Rest

Hospitality technology specialists For-Sight will provide CRM & Marketing solutions to allow Staycity to enhance their guest experience.

Edinburgh,UK 27 August 2020 – For-Sight, a Forth Communication Ltd. brand, today welcomed its newest client, Staycity Group, after successful proof of concept period. Staycity Group, Europe’s leading independent aparthotel operator, has chosen For-Sight’s Guest Engagement, CRM and Marketing platform to drive forward their marketing and guest communication strategy.

“By partnering with For-Sight we’re enhancing our guest communications and Marketing while maintaining the highest standards in data security and compliance” said Paolo Dona, CTO at Staycity Group. “At a time when communicating with guests has never been more important, working with For-Sight will allow us to have more effective relationships with our guests to increase direct bookings, through tailored, personalised content and automation.”

For-Sight’s software, For-Sight Guest Engagement, delivers Staycity a world-class data management solution specifically geared to the hospitality sector, allowing Staycity to leverage guest data from their tech ecosystem through deep data segmentation, to provide personalised one to one marketing and guest communications at scale.

“We believe in showing exactly how we can deliver results and add value to our client’s business. After a successful proof of concept period, we’re very excited to be working with the Staycity Group.” said For-Sight CEO & Co-founder, Allan Nelson. “Staycity’s desire to embrace and push forward with new technologies to enhance their guest experience by making use of deep data segmentation, during a challenging period for the global industry, demonstrates their commitment to their guests and forward thinking. We’re delighted to support them on this journey.”


About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey. For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement. For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.


About Staycity

Award-winning Staycity Group is a privately held company based in Dublin established in 2004 by CEO Tom Walsh and his brother Ger. The company has since become Europe’s leading independent aparthotel operator, offering quality short-term and long-term aparthotel lettings in 12 central city locations across Europe. The properties operate under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands.

Staycity’s aparthotels appeal to both business and leisure travellers where they can enjoy the freedom, flexibility and comforts of home alongside standard hotel services. All apartments combine ‘home from home’ features like fully equipped kitchens and ample living, dining and work spaces, with hotel amenities like 24-hour reception. Many properties have an on-site Staycafé open 24/7 and serving a grab and go breakfast menu, snacks and pizzas. The company’s fast-expanding estate now includes properties open in Berlin, Birmingham, Dublin, Edinburgh, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York. The company is on target to achieve its stated aim of 15,000 apartments by 2023.

For further information, logos or media enquiries, please contact;

 Jamie McBride

Senior Marketing Manager – For-Sight

Tel: (+44) 0131 322 3753 / Mob: (+44) 07455 941 130

TravelTech for Scotland is a cluster group that will create a support network for travel technology pioneers to collaborate, promote industry events and nurture a community of entrepreneurs.

With Scotland’s travel, tourism and hospitality industry facing unprecedented challenges as a result of the COVID-19 pandemic, Traveltech for Scotland will create opportunities for businesses to use technology to recover in a sustainable way.

The newly appointed director of Traveltech for Scotland, Joshua Ryan-Saha, of the Edinburgh Futures Institute, said “The travel industry faces unprecedented challenges and we need to invest now in Traveltech to build a better, more resilient and sustainable future for Scotland’s travel industry”.

Led by the University of Edinburgh’s Edinburgh Futures Institute and Edinburgh Innovations, Traveltech for Scotland is funded by the Scottish Government and Scottish Enterprise. The initiative will also seek to nurture Scotland’s tech graduate talent and tap into the country’s research excellence.


“Scotland is home to world leading talent and innovation driven by data and has not only produced global traveltech companies like Skyscanner, but incredibly innovative traveltech companies like Criton, Whereverly, Travelnext, Freetobook and many, many others.  

Last year, turnover for digital technology in Scotland was £3.9 billion. It is the ideal location for traveltech start-ups, investment and a place where innovation can flourish. Traveltech for Scotland is a fantastic venture which will help realise Scotland’s potential as one of Europe’s leading hubs for innovation and traveltech.

I, and the whole For-Sight team, are delighted to be members and to support both TravelTech for Scotland and a sustainable recovery for our travel, tourism and hospitality industry.”

– Allan Nelson, For-Sight CEO & Co-founder  


Allan will be joining the Traveltech for Scotland launch event on 25 August at 2pm (BST), alongside Julie Grieve from Criton and Iain McNeill from Whereverly as they share their vision for Traveltech for Scotland.

You can register for the event here.


In a time when every guest and every penny matters more than it ever has for hoteliers, GuestRevu and For-Sight understand the need to make the most of and nurture both. The two companies have created a new integration that brings two essential parts of a hotel’s tech stack – customer relationship management tools, and guest feedback and reputation management tools – together in a way that is simple for the hotelier to use, but immensely powerful in their combined potential for implementing marketing and guest loyalty strategies.

Serious hoteliers frequently invest heavily in guest communication and guest feedback, as both are critical to ensuring a great guest experience and optimising return on investment throughout all aspects of hospitality. However, the technologies that facilitate these two elements of hotel-keeping have, until now, been largely kept separate.   


“There’s never been a more important time to come to market than right now in terms of guest communications.”

-Allan Nelson, For-Sight CEO


“The exciting thing for me in the market is that these two types of solutions are very much defined parts of the hotel technology stack, but actually bringing them together like this is not something we’ve seen in the market that much, and I think we’re very excited by the opportunities this provides,” says For-Sight CEO, Allan Nelson. “I think there’s never been a more important time to come to market than right now in terms of guest communications, because it’s absolutely critical.”

Being able to inform guest communication strategy and automation with guest feedback data allows hoteliers to tailor communications to exactly that subset of guests that is most likely to provide optimal ROI in special offers or hyper-targeted advertising.

“I think marrying up guest sentiment with marketing campaigns allows you to become incredibly powerful and targeted in terms of how you approach different segments of guests,” says Chris Alexandre, founder and CEO of GuestRevu. “If you can use the data that is being collected and influence the processing and the campaigns in order to achieve a higher ROI and more success, then it’s an integration that’s incredibly valuable.”


“Data only reaches its true potential if it provides one point of truth”

-David Scott, The Hotel Folk


“Data only reaches its true potential if it provides one point of truth,” agrees David Scott, Chief Executive Officer at The Hotel Folk and one of the users on the integration scheme. “Therefore, the integration of our first party data through For-sight and GuestRevu was a big step in bringing two important data sources together.”

Imagine, for example, being able to identify a specific cohort of patrons who are most likely to contribute ancillary revenue, and targeting them with a special offer of discounted accommodation in leaner months. In this scenario, you could isolate guests who have stayed with you as a couple, live within driving distance, rated your restaurant highly, and have also purchased add ons such as spa treatments, and targeting these guests with a ‘couples weekend away’ special offer. 

This is exactly the sort of use case GuestRevu and For-Sight envisioned when implementing their integration. “I think we’ve both looked at it from the point of view of ‘what do the hotels ultimately want’. The hotels want to keep bringing their guests back, and they want them to tell their friends about what a great experience they’ve had,” explains Allan “So we want to deliver that great experience to them, that first-class experience, and that needs to be reflected in the communications.”

The integration allows data collected via GuestRevu’s award-winning guest feedback system to be automatically fed into For-Sight’s powerful CRM tools, with little to no manual input required from hotel staff. Guest profiles within For-Sight are enriched with data collected via GuestRevu’s customisable feedback surveys, along with a multitude of additional data points collected from other components of the hotel’s tech stack, allowing the hotel to slice and dice their data to identify specific subsets of guests. 

The For-Sight system can then be used to send these guests highly personalised and targeted communications. It can do this both on a manual basis via batch email sends, and the system can also facilitate high degrees of automation when it comes to communications throughout the entire guest journey. 

Through the integration, GuestRevu’s additional features such as pre and in-stay surveys can also be used in these communications, giving hoteliers the opportunity to create a highly personalised and targeted guest-centric experience for their patrons throughout the guest journey, from booking confirmation and pre-stay, to on-site, to post-stay, guest retention and beyond.

Already a For-Sight client? Click here to add GuestRevu

New to both? Enquire about the For-Sight and GuestRevu combo here


About GuestRevu
GuestRevu helps hospitality professionals to listen to, learn from and earn from their guests by enabling them to leverage the power of their guest data to build lasting loyalty and drive revenue. GuestRevu’s mission is to give hospitality professionals award-winning tools that they can use every day to develop a guest-centric culture, optimise their guest experience, the running of their business and, ultimately, to drive revenue using online surveys and reputation management. GuestRevu offers local support in South Africa and the UK, and is a TripAdvisor Platinum Review Collection Partner.

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey. For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement. For-Sight is headquartered in Edinburgh, UK.



We would like to reassure all clients and partners of For-Sight that with the appearance of the novel coronavirus (COVID-19) and following the guidelines issued by public health officials, we are fully prepared and able to continue to provide our full service.

All For-Sight colleagues are able to work remotely with a secure infrastructure and contingency plans in place, across both our Edinburgh Head Office and our Bangor NI site.

We will continue to operate as normal throughout this period.

You will not experience any disruption to the For-Sight application, or the level of support from our Client Services team during this challenging time.

Our partners at dotdigital have also provided similar reassurances, which you can find here.

We are committed to helping hoteliers through these unsettled times and will continue to run support webinars to help with guest engagement as well as continue our work with industry partners.

If we can help in any way please reach out to your Account Manager or email


In the true spirit of hospitality, the show must go on with an industry first Virtual Stand!

With just one day to go For-Sight are delighted to reveal a sneak preview of their virtual stand – an alternative solution from Guestline and partners for hoteliers that were going to visit ITB and who want to know more about innovative hospitality technology.

Visitors can visit the virtual stand, powered by UgoVirtual, between Wednesday 4th March – Friday 6th March to do everything they would normally do face-to-face – download a brochure, ask any questions, meet the team and join one of the many webinars. For-Sight will be joining not only Guestline but also partners RoomPriceGenie.

Click here between 10am CET on Wednesday 4th March and 3pm CET on Friday 6th March 2020. There will be someone available at all times just as if you were at ITB itself.

James Cannon, Global Sales & Marketing Director for Guestline added, ‘Whilst we’re all about personalised solutions and meeting hoteliers and partners face to face, in light of ITB being cancelled, we believe this is the next best thing!

Guests to our virtual stand will still be able to chat to a member of our team and get all the information they need. And as we are all about saving hotelier’s time, they won’t even need to leave their hotel now! They can take time out from their busy schedules and click in from the comfort of their hotel… No achy feet, hand sanitiser or awkward non hand shakes here, just log in at your own leisure and talk to one of the team, totally risk free!

Plus the Wi-Fi will probably be faster and you won’t have to pay the earth for a coffee! Along with our partners, we look forward to greeting our guests across the three days.’

The innovative virtual stand is being powered by UgoVirtual, a comprehensive digital platform created for the global hospitality sector that virtualizes industry tradeshows.

“With the unfortunate cancellation of key hospitality industry events, including ITB, the need for virtual meeting solutions has been greatly accelerated, and UgoVirtual is proud to partner with Guestline to power their first European virtual ITB event,” said Diane Estner, Board member and strategic advisor for UgoVirtual.

Hoteliers will be able to join one of the many webinars that have been scheduled to run – Guestline will be showcasing how hoteliers can save time, RoomPriceGenie will be talking about relaxed revenue management, For-Sight will be discussing hotel focussed CRM systems and IDeaS will be talking about total profit optimisation.

“The determination to ensure that the show goes on shown by Guestline and our partners has been fantastic to see.’ Said Allan Nelson, CEO & Co-founder of For-Sight. ‘We’re delighted to be involved, and UgoVirtual’s innovative solution will help make sure our industry remains connected despite the unfortunate cancelation of ITB.”

Plus Guestline will have their Wheel of Time up and running, where guests can win an Apple iWatch, or one of the many spot prizes.

Guestline and partners look forward to welcoming you onto the virtual stand here!





An evolution in Hotel Marketing & CRM solutions

We are delighted to announce the launch of For-Sight Guest Engagement, an evolution in Hotel Marketing & CRM solutions, and the successor to For-Sight Guest CRM.

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

With the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging enhancing their experience and driving upsell opportunities.

For-Sight Guest Engagement will allow hoteliers to;

  • Gain a better understanding of your guest and why they would return to their hotel
  • Find new ways to increase revenue per guest
  • Improve transparency through data analytics for all marketing activity
  • Experience an enhanced user experience to enable smarter segmentation of their data
  • Increase their marketing ROI
  • Reduce reliance on OTA referrals and save on commission charges
  • Drive business wide efficiencies through integrated in-depth business intelligence reporting

“For-Sight Guest Engagement represents the next step in allowing hoteliers to achieve true personalisation with their marketing efforts, building off the success of its predecessor For-Sight Guest CRM.” said Allan Nelson, our CEO & Co-founder, commenting on the launch.

“Guests are bombarded with digital content every day and the only way to make sure your offer reaches them is to make it speak specifically to them and their unique circumstances.

“Our hotel partners have seen ROI spike when using our solutions to provide an enhanced, personalised, guest experience with some hotels getting returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings while other hotel partners have seen month on month increases of 52% in direct bookings.

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

“Working with our hotel partners we have created an enhanced platform that is not only easy to use but delivers real results, visualises those results allowing, and empowers hoteliers to deliver on the potential of their business.

For-Sight will be exhibiting at the Independent Hotel Show 15-16 October 2019 at the Olympia London.

Hoteliers will be able to get a hands-on preview of For-Sight Guest Engagement on Stand N40 or can register for a demo here.


February 2019

Galgorm Spa & Golf Resort has partnered with For-Sight Guest CRM (a subsidiary of Forth Communication Limited) as part of their marketing and communication strategy.

Multiple award winning luxury resort Galgorm Spa & Golf Resort, Global Luxury Spa Hotel of the Year 2018, is committed to its vision to be the preferred Resort destination on the island of Ireland. Adopting For-Sight Guest CRM forms part of the resorts 2019 strategy to achieve its mission that every guest leaves the resort with an enriched experience and a desire to return by enhancing its guest communications.

Victoria Brown, Marketing Manager at Galgorm Spa & Golf Resort said “By partnering with For-Sight Guest CRM we are taking our guest communications to the next level as part of our Galgorm 2019 strategy. Working with For-Sight we will be able to have more effective relationships with our guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow Galgorm Spa & Golf Resort to build upon guest loyalty and increase revenue return.

“We’re thrilled to be working with Galgorm Spa & Golf Resort. Galgorm’s desire to embrace and push forward with new technologies demonstrates their commitment to delivering on their vision and their desire to stay ahead of the curve.” said For-Sight CEO & Co-founder, Allan Nelson.

“It is a privilege to work with such a forward thinking and innovative resort with a fantastic team committed to delighting every guest, every time, which has led to their fantastic reputation throughout Ireland and the UK. We’re excited to be a part of their journey.”

Over the last year, Galgorm has received a number of high-profile global awards including:

  • Resort Spa of the Year for Western Europe and Scandinavia at the World Spa and Wellness Awards (Feb 2018)
  • Host Venue for the 2018 World Luxury Spa & Restaurant Awards (July 2018). The first time the event has been held in the UK or Ireland.
  • Best Luxury Hotel Restaurant (Northern Europe) for the River Room and Best Luxury Countryside Spa (UK)

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Tel: 0131 467 4467

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