An evolution in Hotel Marketing & CRM solutions

We are delighted to announce the launch of For-Sight Guest Engagement, an evolution in Hotel Marketing & CRM solutions, and the successor to For-Sight Guest CRM.

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

With the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging enhancing their experience and driving upsell opportunities.

For-Sight Guest Engagement will allow hoteliers to;

  • Gain a better understanding of your guest and why they would return to their hotel
  • Find new ways to increase revenue per guest
  • Improve transparency through data analytics for all marketing activity
  • Experience an enhanced user experience to enable smarter segmentation of their data
  • Increase their marketing ROI
  • Reduce reliance on OTA referrals and save on commission charges
  • Drive business wide efficiencies through integrated in-depth business intelligence reporting

“For-Sight Guest Engagement represents the next step in allowing hoteliers to achieve true personalisation with their marketing efforts, building off the success of its predecessor For-Sight Guest CRM.” said Allan Nelson, our CEO & Co-founder, commenting on the launch.

“Guests are bombarded with digital content every day and the only way to make sure your offer reaches them is to make it speak specifically to them and their unique circumstances.

“Our hotel partners have seen ROI spike when using our solutions to provide an enhanced, personalised, guest experience with some hotels getting returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings while other hotel partners have seen month on month increases of 52% in direct bookings.

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

“Working with our hotel partners we have created an enhanced platform that is not only easy to use but delivers real results, visualises those results allowing, and empowers hoteliers to deliver on the potential of their business.

For-Sight will be exhibiting at the Independent Hotel Show 15-16 October 2019 at the Olympia London.

Hoteliers will be able to get a hands-on preview of For-Sight Guest Engagement on Stand N40 or can register for a demo here.


For-Sight (a subsidiary of Forth Communication Limited) is pleased to announce that the For-Sight Guest CRM integration to hotel Property Management Systems (PMS) is now available through Impala’s universal API.

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications.

With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow hotels to deliver an enhanced, personalised guest experience.

“We’re very excited to be connected to hotel data using Impala. We’re always delighted to work with companies who share our vision of giving hoteliers easy access to the best tools and to their data.” said For-Sight CEO & Co-founder, Allan Nelson. “I’m delighted that we’ll be working with Impala as they push forward with bringing new tools and services into the hands of hoteliers, quickly and easily.”

Charlie Cowley, Cofounder & CCO of Impala said, “We’re delighted that For-Sight is now connected to hotel data using our universal API. Properties will now be able to connect For-Sight’s Guest CRM to their PMS using Impala, facilitate more effective guest relationships through tailored and personalised content, and maintain the highest standards in data security and compliance.”

About Impala

Impala allows hardware and software products to connect to hotel data in minutes. Using a universal and well-documented JSON API, hotel data that was previously difficult to obtain through a long and expensive process can now be accessed quickly and securely. With hotels on six continents and more than 500 products already using Impala, their mission is to make it incredibly easy for great entrepreneurs and developers to build travel applications.

©Forth Communication Ltd 2019. Incorporated in Scotland (SC114093).
Registered office at 45 Hanover Street, Edinburgh, Scotland. EH2 2PJ

Privacy Policy Use of Cookies

Built with by Verb Digital