Hospitality technology specialists For-Sight will provide CRM & Marketing solutions to allow Staycity to enhance their guest experience.

Edinburgh,UK 27 August 2020 – For-Sight, a Forth Communication Ltd. brand, today welcomed its newest client, Staycity Group, after successful proof of concept period. Staycity Group, Europe’s leading independent aparthotel operator, has chosen For-Sight’s Guest Engagement, CRM and Marketing platform to drive forward their marketing and guest communication strategy.

“By partnering with For-Sight we’re enhancing our guest communications and Marketing while maintaining the highest standards in data security and compliance” said Paolo Dona, CTO at Staycity Group. “At a time when communicating with guests has never been more important, working with For-Sight will allow us to have more effective relationships with our guests to increase direct bookings, through tailored, personalised content and automation.”

For-Sight’s software, For-Sight Guest Engagement, delivers Staycity a world-class data management solution specifically geared to the hospitality sector, allowing Staycity to leverage guest data from their tech ecosystem through deep data segmentation, to provide personalised one to one marketing and guest communications at scale.

“We believe in showing exactly how we can deliver results and add value to our client’s business. After a successful proof of concept period, we’re very excited to be working with the Staycity Group.” said For-Sight CEO & Co-founder, Allan Nelson. “Staycity’s desire to embrace and push forward with new technologies to enhance their guest experience by making use of deep data segmentation, during a challenging period for the global industry, demonstrates their commitment to their guests and forward thinking. We’re delighted to support them on this journey.”

 

About For-Sight

For-Sight helps hospitality professionals to unlock the guest journey and provide a personalised experience at every touchpoint.

For-Sight unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other transactional systems into a central source of truth for each guest and their journey. For-Sight’s CRM functionality and powerful multi-channel tools allow personalised communication and marketing campaigns to be delivered, at scale, to increase direct revenue, loyalty and engagement. For-Sight is headquartered in Edinburgh, UK and is a Forth Communication Ltd brand.

 

About Staycity

Award-winning Staycity Group is a privately held company based in Dublin established in 2004 by CEO Tom Walsh and his brother Ger. The company has since become Europe’s leading independent aparthotel operator, offering quality short-term and long-term aparthotel lettings in 12 central city locations across Europe. The properties operate under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands.

Staycity’s aparthotels appeal to both business and leisure travellers where they can enjoy the freedom, flexibility and comforts of home alongside standard hotel services. All apartments combine ‘home from home’ features like fully equipped kitchens and ample living, dining and work spaces, with hotel amenities like 24-hour reception. Many properties have an on-site Staycafé open 24/7 and serving a grab and go breakfast menu, snacks and pizzas. The company’s fast-expanding estate now includes properties open in Berlin, Birmingham, Dublin, Edinburgh, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York. The company is on target to achieve its stated aim of 15,000 apartments by 2023. www.staycity.com.

For further information, logos or media enquiries, please contact;

 Jamie McBride

Senior Marketing Manager – For-Sight

www.for-sight.co.uk

Tel: (+44) 0131 322 3753 / Mob: (+44) 07455 941 130

TravelTech for Scotland is a cluster group that will create a support network for travel technology pioneers to collaborate, promote industry events and nurture a community of entrepreneurs.

With Scotland’s travel, tourism and hospitality industry facing unprecedented challenges as a result of the COVID-19 pandemic, Traveltech for Scotland will create opportunities for businesses to use technology to recover in a sustainable way.

The newly appointed director of Traveltech for Scotland, Joshua Ryan-Saha, of the Edinburgh Futures Institute, said “The travel industry faces unprecedented challenges and we need to invest now in Traveltech to build a better, more resilient and sustainable future for Scotland’s travel industry”.

Led by the University of Edinburgh’s Edinburgh Futures Institute and Edinburgh Innovations, Traveltech for Scotland is funded by the Scottish Government and Scottish Enterprise. The initiative will also seek to nurture Scotland’s tech graduate talent and tap into the country’s research excellence.

 

“Scotland is home to world leading talent and innovation driven by data and has not only produced global traveltech companies like Skyscanner, but incredibly innovative traveltech companies like Criton, Whereverly, Travelnext, Freetobook and many, many others.  

Last year, turnover for digital technology in Scotland was £3.9 billion. It is the ideal location for traveltech start-ups, investment and a place where innovation can flourish. Traveltech for Scotland is a fantastic venture which will help realise Scotland’s potential as one of Europe’s leading hubs for innovation and traveltech.

I, and the whole For-Sight team, are delighted to be members and to support both TravelTech for Scotland and a sustainable recovery for our travel, tourism and hospitality industry.”

– Allan Nelson, For-Sight CEO & Co-founder  

 

Allan will be joining the Traveltech for Scotland launch event on 25 August at 2pm (BST), alongside Julie Grieve from Criton and Iain McNeill from Whereverly as they share their vision for Traveltech for Scotland.

You can register for the event here.

 

©Forth Communication Ltd 2020. Incorporated in Scotland (SC114093).
Registered office at 45 Hanover Street, Edinburgh, Scotland. EH2 2PJ

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