Now in its 40th year, the World Travel Market returns to the ExCEL London on 4-6 November 2019.

WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world priding itself on being the hub of travel ideas.

The event aims to give the global travel trade an insight of how the industry will look in the next five years, share innovations, and create endless business opportunities over the course of three days.

As part of WTM London, Travel Forward is the leading travel technology show and the exciting new event in the WTM portfolio.

Over 7,000 travel executives and 250+ innovative solution providers will attend for 3 days of cutting-edge insights, open debate and inspiration.

We’re delighted to announce that For-Sight will be showcasing For-Sight Guest Engagement, our Hotel Marketing & CRM solution as part of Travel Forward at WTM 2019.

For-Sight Guest Engagement delivers increased ROI on your marketing activities, driving direct bookings by providing an enhanced personalised guest experience, across the entire guest journey.

With omnichannel marketing broadcast, time saving automation, innovative reporting and analytics, as well as full support, training and continued development, make sure you stop by and visit us on Stand TT718.

If you’re planning your visit to WTM 2019, why not prebook a demo today.

Find us on Stand TT718, 4-6 November 2019.

 

An evolution in Hotel Marketing & CRM solutions

We are delighted to announce the launch of For-Sight Guest Engagement, an evolution in Hotel Marketing & CRM solutions, and the successor to For-Sight Guest CRM.

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

With the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging enhancing their experience and driving upsell opportunities.

For-Sight Guest Engagement will allow hoteliers to;

  • Gain a better understanding of your guest and why they would return to their hotel
  • Find new ways to increase revenue per guest
  • Improve transparency through data analytics for all marketing activity
  • Experience an enhanced user experience to enable smarter segmentation of their data
  • Increase their marketing ROI
  • Reduce reliance on OTA referrals and save on commission charges
  • Drive business wide efficiencies through integrated in-depth business intelligence reporting

“For-Sight Guest Engagement represents the next step in allowing hoteliers to achieve true personalisation with their marketing efforts, building off the success of its predecessor For-Sight Guest CRM.” said Allan Nelson, our CEO & Co-founder, commenting on the launch.

“Guests are bombarded with digital content every day and the only way to make sure your offer reaches them is to make it speak specifically to them and their unique circumstances.

“Our hotel partners have seen ROI spike when using our solutions to provide an enhanced, personalised, guest experience with some hotels getting returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings while other hotel partners have seen month on month increases of 52% in direct bookings.

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

“Working with our hotel partners we have created an enhanced platform that is not only easy to use but delivers real results, visualises those results allowing, and empowers hoteliers to deliver on the potential of their business.

For-Sight will be exhibiting at the Independent Hotel Show 15-16 October 2019 at the Olympia London.

Hoteliers will be able to get a hands-on preview of For-Sight Guest Engagement on Stand N40 or can register for a demo here.

 

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