Archive

February 2019

Galgorm Spa & Golf Resort has partnered with For-Sight Guest CRM (a subsidiary of Forth Communication Limited) as part of their marketing and communication strategy.

Multiple award winning luxury resort Galgorm Spa & Golf Resort, Global Luxury Spa Hotel of the Year 2018, is committed to its vision to be the preferred Resort destination on the island of Ireland. Adopting For-Sight Guest CRM forms part of the resorts 2019 strategy to achieve its mission that every guest leaves the resort with an enriched experience and a desire to return by enhancing its guest communications.

Victoria Brown, Marketing Manager at Galgorm Spa & Golf Resort said “By partnering with For-Sight Guest CRM we are taking our guest communications to the next level as part of our Galgorm 2019 strategy. Working with For-Sight we will be able to have more effective relationships with our guests, through tailored, personalised content and automation, while maintaining the highest standards in data security and compliance.”

Developed by ISO 27001 accredited UK headquartered Forth Communication Ltd, For-Sight Guest CRM delivers a world-class data management solution specifically geared to the hotel sector, to leverage guest data providing personalised one to one communications. With rule based automation and dynamic personalisation to drive direct bookings and maximise upsell opportunities, For-Sight will allow Galgorm Spa & Golf Resort to build upon guest loyalty and increase revenue return.

“We’re thrilled to be working with Galgorm Spa & Golf Resort. Galgorm’s desire to embrace and push forward with new technologies demonstrates their commitment to delivering on their vision and their desire to stay ahead of the curve.” said For-Sight CEO & Co-founder, Allan Nelson.

“It is a privilege to work with such a forward thinking and innovative resort with a fantastic team committed to delighting every guest, every time, which has led to their fantastic reputation throughout Ireland and the UK. We’re excited to be a part of their journey.”

Over the last year, Galgorm has received a number of high-profile global awards including:

  • Resort Spa of the Year for Western Europe and Scandinavia at the World Spa and Wellness Awards (Feb 2018)
  • Host Venue for the 2018 World Luxury Spa & Restaurant Awards (July 2018). The first time the event has been held in the UK or Ireland.
  • Best Luxury Hotel Restaurant (Northern Europe) for the River Room and Best Luxury Countryside Spa (UK)

Media Contact

Allan Nelson

CEO & Co-founder – For-Sight

Allan.nelson@for-sight.co.uk

Tel: 0131 467 4467

Whether you’re a hopeless romantic, or a tad more cynical, we’re giving you a little gift this February 14th.  Feast your googly, heart-shaped eyes on our 5 great email marketing tips!! 😍

Make your first move irresistible with a strong subject line.

Be personal! Personalised subject lines have 22% more chance of being opened. Stand out from the crowd while being creative with emojis.

No, really, emojis!

Emojis can increase open rates by 56% when compared to plain subject lines. Ensure your subject line marries well with the pre-header text, use this as your chance to add more clarity to the email content while increasing your opens by 7.96%.

Show that special someone what they’re missing out on

Be tempting with your offer while ensuring you’re getting the relevant message to the relevant audience.

Whether its dynamic content within the email body or segmenting your data, be direct! To the point that it seems like you’re only speaking to one person.

Keep the email copy short, sweet and with a sense of urgency to encourage the Fear Of Missing Out (FOMO)!

Get those clicks

Entice and appeal to ensure that they click through to your website or landing page! Including a CTA button can achieve 28% higher CTR compared to plain underlined text.

Is it bold enough? Is your eye directed straight to it? Experiment, make it more exciting than ‘FIND OUT MORE >’

A mobile love story

66% of emails are opened on a smartphone or tablet – there is no excuse, your design must be mobile-friendly. Take the extra time to test send your email to your desktop and mobile. Check both previews and play about with the display options. The email experience should be seamless regardless of the device!

Nobody enjoys awkward first date chat

Last but by no means least, write like a human! Expressing your brand personality while being direct and friendly will make you appear more trustworthy while making recipients more likely to engage in your content.

**TOP TIP**

We know we said five tips, but we’re feeling the love so much at For-Sight Towers, here’s an extra tip for you!

Make sure their heart skips a beat when they see you

Your featured image is key in highlighting your offer so this image must be of high quality. GIFs are a great replacement of a main image but please remember that not all email clients support GIFs. To ensure that you get your offer across seamlessly, it is crucial that your main message displays on the first frame of a GIF!

If you’d like to talk to the For-Sight team about how we can work with you to give your marketing some TLC, click here.