After an increase of 100% in email generated revenue across 12 months highlighted by a ROI ratio of 23:1 for January sales the Commercial Director of Village Hotels said this about his experience with For-Sight.
“Through the efforts of For-Sight Guest CRM and that of their partners, data driven communications have gone from playing a bit part in Village’s marketing plans to being a major revenue stream and critical part of the guest retention strategy going forward”
Village’s then Commercial Director, Rob Paterson.
“We’ve been very happy with the functionality of For-Sight which allows us to easily create queries from individual hotels or across the estate to analyse guest behaviour and drive customer loyalty across our hotels”
“We have noticed an improvement in completion of guest satisfaction surveys on both our own system and TripAdvisor, both of which are promoted on the post-stay email”
“For-Sight is very simple to use. I can pull quick queries to check on the success of campaigns and feel more informed for future marketing planning”
“Getting the right information to the right customer is the real benefit of For-Sight, which in turn encourages loyalty and repeat business”